Privacy policy

1. Introduction
DirekTek is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This privacy policy explains how we collect, use, store, and protect your personal data, as well as your rights under data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 
We may update this policy from time to time, and we encourage you to review it periodically to stay informed about how we are protecting your information. 

2. Who We Are 
DirekTek Ltd is the data controller responsible for your personal data. If you have any questions about this privacy policy or how we handle your personal data, please contact us: 
Email: info-sec@direktek.co.uk 
Address: Unit 5, Century Point, Halifax Road, High Wycombe, Buckinghamshire, HP12 3SL 

3. What Personal Data We Collect 
We may collect and process the following personal data about you: 
• Identity and Contact Data: Name, email address, phone number, and company details. 
• Financial and Transaction Data: Billing and delivery addresses, payment card details, and transaction history. 
• Technical Data: IP address, browser type, and information collected via cookies. 
• Usage Data: Information about how you use our website, IT systems, and services. 
• Marketing and Communication Preferences: Your preferences regarding receiving marketing communications. 

4. How We Collect Your Personal Data 
We collect personal data in the following ways: 
• Direct interactions: When you contact us via phone, email, or online forms. 
• Automated technologies: When you use our website, including through cookies. 
• Third parties: From credit reference agencies, Companies House, or other public sources. 

5. How We Use Your Personal Data 
We will only use your personal data when we have a lawful basis to do so, including: 
• To fulfil contracts: Processing orders and payments. 
• To comply with legal obligations: Record-keeping and compliance with regulations. 
• For legitimate interests: Improving services, marketing communications, and security measures. 
• With your consent: Where required for marketing purposes. 
• To protect vital interests: If necessary to protect life. 

6. Sharing Your Personal Data 
We do not sell your data. However, we may share your information with: 
• Service providers who assist us in operating our business (e.g., payment processors, IT support). 
• Regulatory bodies and law enforcement when required by law. 
• Professional advisers such as lawyers, auditors, and insurers. 
All third parties are required to respect the security of your personal data and treat it in accordance with the law. 

7. Promotional Communications 
We may send you updates about new products, offers, or services. You have the right to opt out of receiving promotional communications at any time by: 
• Clicking the "unsubscribe" link in an email. 
• Contacting us at marketing@direktek.co.uk. 

8. Your Rights 
You have the following rights regarding your personal data: 
• Access: Request a copy of your personal data. 
• Correction: Request corrections to any inaccurate or incomplete data. 
• Erasure: Request deletion of your data where it is no longer necessary. 
• Restriction: Request restriction of processing in certain circumstances. 
• Objection: Object to the processing of your personal data. 
• Data Portability: Request transfer of your data to another service provider. 
• Right to withdraw consent: If processing is based on consent, you can withdraw consent at any time. 
To exercise any of these rights, please contact us at info-sec@direktek.co.uk. 

9. Data Security 
We take security seriously and have implemented measures including: 
• Encryption of data at rest and in transit to protect sensitive information. 
• Password access controls to ensure secure authentication. 
• Regular backups to prevent data loss. 
• Secure remote access using VPNs and other security protocols. 
• An information security policy outlining employee responsibilities and security practices. 

10. Cookies 
We use cookies to enhance your browsing experience. You can manage your cookie preferences through your browser settings. For more details, please visit www.allaboutcookies.org. 
We use the following types of cookies: 
• Essential cookies: Necessary for the website to function. 
• Performance cookies: To help us improve the website by collecting data on how visitors use it. 
• Targeting cookies: To track your browsing behaviour for targeted advertising purposes. 
Please be aware that some cookies are set automatically, while others are set only if you consent to them. 

11. Data Retention 
We will retain your personal data for up to 12 months to fulfil the purposes outlined in this privacy policy. The retention period depends on the nature of the data and the purpose for which it was collected. When your personal data is no longer required, we will securely erase or anonymise it. 

12. Automated Decision-Making and Profiling 
We do not use automated decision-making or profiling that has a significant impact on you. If we were to use such processes in the future, we would inform you and ensure that your rights are protected. 

13. Complaints 
If you have concerns about how we handle your data, please contact us at info-sec@direktek.co.uk. If you remain dissatisfied, you have the right to contact the Information Commissioner’s Office (ICO): 
Website: https://ico.org.uk/concerns 
Phone: 0303 123 1113 

This policy was last updated on 29th January 2025. We encourage you to review it regularly.